Some selected case studies.


Western Bulldogs Football Club.


Western Bulldogs Football Club

Sport science and business intelligence delivery

What we did:

  • Undertook a training audit and delivered recommendations to ensure that Western Bulldogs training efficiently replicates the demands of AFL matches Ran the first ever sporting Hackathon in Australia 

  • Established a team sport computer vision laboratory to trial and refine new methodologies relating to player tracking data capture, analysis and reporting

  • Developed a player performance trajectory forecasting model to inform Western Bulldogs recruiting and list management processes

  • Customised Western Bulldogs players schedules to accommodate individual sleep profiles Implemented a sensor-based system to automatically detect kicks undertaken by players in training, thus informing Western Bulldogs skill acquisition and injury prevention strategies

The Problem. 

The Australian Football League is one of the most equalised in the world. Clubs are restricted in both player payments and football department spending. Player trades are restricted through a draft and a tightly regulated trade period. Competitive edges are hard to find.

The Solution.

The Western Bulldogs have had a partnership with Victoria University for nearly twenty years - and this partnership is now driven by TRACK. TRACK provides the Western Bulldogs with a whole of organisation innovation solution. From sport science delivery, research and development and data analytics, we have reach into all aspects of the football club’s business. Key TRACK founder Sam Robertson leads the sport science delivery and drives the partnership. Sam has a staff of nearly thirty people including a sport scientist, multiple PhD students engaged in cutting edge sport research, and under-graduate cadets offering a critical mass of resources in a cost effective way.





Establishment of a global standard for athlete tracking system accuracy.

What we did:

  • We successfully validated the accuracy of sixteen Electronic Performance Tracking Systems (EPTS), in the largest project of its type ever conducted. 

The Problem.

No-one knows truly how accurate EPTS are in a stadium environment, despite tens of millions being spent on the deployment of EPTS globally each year. It is extremely challenging to test the accuracy of EPTS in a stadium with large data capture areas and the chaotic movements of players in team sports. FIFA is the first International Federation to attempt to quantify the accuracy of EPTS, and after an exhaustive tender process commissioned TRACK to undertake that work in a series of projects over a two-year period.

The Solution.

We used one of the largest VICON capture areas ever constructed for outdoor comparisons with 36 cameras and a 30 x 30 m test area. We quickly mobilised a team of professionals to collect data at our test venue - FC Barcelona’s Miniestadi with just weeks notice. We simultaneously compared the level of agreement between manufacturer data and both VICON and our own computer vision solution. We delivered on this challenging work on time, and on budget.


Tennis Australia & GIG



What we did:

Leading sport organisations such as Tennis Australia and their crown jewel asset – the Australian Open – have embraced the digital opportunity in that regard. Track, together with the Game Insights Group (GIG), are looking into how to better track the movement of tennis fans through the process of engagement, purchase and consumption of tennis products such as participation products or purchasing event tickets. Our current focus is on mapping the relationship between the marketing power of tennis superstars, and the translation of profile and attractiveness of players into (higher) ticket sales or tennis club membership.


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